Since childhood, Niël’s red hair has been a source of embarrassment for him. So, he leaves the quiet, familiar world of L’Agulhas behind and embarks on a journey to Gauteng in search of other gingers. Along the way, he crosses paths with, among others, Anel Alexander (7de Laan, Semi-soet), Anthea Pokroy (of the I Collect Gingers photography project), entrepreneurs and an entire family of redheads. Amid laughter and discomfort, painful memories surface: from church camp bullies and a “photo day conspiracy” to all the little things that have always bothered him. Will Niël’s quest help him escape his isolation and discover the beauty in red?