In 2005, aspiring singer Nathan enters a controversial Asian male beauty pageant in Richmond hoping for his big break. An innocent lie catapults him into overnight fame — and suddenly, the whole city is watching! Taken under the wing of Justice, a fiery upstart producer grasping for the next big thing, a reluctant Nathan buries the lie and enters the pageant circuit alongside a rag-tag team of fellow competitors, navigating an improbable mission of turning skeptical public opinion to their side. But when pageant executives catch wind of Nathan’s secret, his star status becomes a weapon for consolidating power. With the finale looming and the lie unraveling, Nathan and his peers must decide - submit to the fame machine, or risk it all to stay true to themselves.