Created with a political-educational purpose and, at the end of the ‘70s, incorporated into the Cîntarea României (Song to Romania) Festival, the Film Festival for the Villages was one of the longest running cultural-political events in Socialist Romania. This film, conceived as a marketing device / trailer for an upcoming festival, is an example of Sahia ephemera. Seen today, it gives us a chance to carry out an ad-hoc archaeology of the film festival as an institution. The film served to increase the festival’s visibility around the country, to announce the dates of the event, and to build expectations among audiences for a certain time of year—in this case, 12 December 1959-31 March 1960.